MailMunch Review: Popular Lead Generation Solution for Small Businesses

MailMunch is a powerful tool designed to capture leads and convert visitors into loyal subscribers and repeat customers.

MailMunch is a popular lead generation solution that enables you to capture leads by easily embedding opt-in forms on your website. Currently used by over 50,000 businesses, MailMunch allows users to quickly create professional opt-in forms without writing any code, and without requiring any technical expertise.

Table of Contents


  • Perfect for small and medium-sized businesses who want a quick way to embed forms to capture leads from their website.
  • Works with several popular platforms (Shopify, WordPress, etc.) and integrates with major email marketing providers (MailChimp, Constant Contact, etc.)
  • Offers a wide array of opt-in forms that are optimized for conversion.


  • Free version is limited to one website and two form templates.
  • Not an all-in-one solution, as you'll likely want an additional marketing system, such as MailChimp to reach out to your leads.


  • $12-$60/month, with the $12/month and $20/month packages being the most suitable packages for small and medium-sized businesses.
  • Free package available for 1 website and unlimited forms.
  • 60-day money back guarantee.

Full Review

MailMunch helps users embed various opt-in forms into their website in order to help capture leads. These forms can be used to collect email addresses, which can then be used to send prospective customers various promotions and updates about your business, which will ultimately help convert them into paying customers. Businesses can customize these opt-in forms to suit their website's needs and to provide an exceptional user experience that increases sign-ups and conversions.

The system integrates with several major email-marketing services, such as MailChimp, AWeber, and InfusionSoft. Whereas these systems help users manage newsletters and email automation, MailMunch specializes in capturing new leads through signup forms and landing pages. Combining MailMunch with other marketing software is an effective way to streamline your email marketing campaigns and accelerate your business' growth.

MailMunch is committed to providing affordable lead generation software and is one of few companies to offer a Free Subscription that includes landing pages and detailed page-level targeting. Paid subscriptions offer additional functionality including custom CSS for forms, A/B testing, and detailed analytics/reporting.

Note that for new users, MailMunch offers a 60-day money-back guarantee.

Key Features

MailMunch offers a range of forms, targeting options, and integrations to help businesses capture more emails. Below, we'll discuss how MailMunch works, and how it can be used to benefit your business.

Embedded Opt-In Forms

It's easy to create opt-in forms with MailMunch, as the system comes preloaded with various templates that don't require any technical background or programming experience in order to embed on your website. To get started, you'll first need to pick which type of opt-in form you want to create.

MailMunch Review Opt-In Form Types

Next, you'll need to pick a 'theme', which is essentially just a layout of the form that you want to create. There are many different variations you can pick from, but only basic designs are available in the free version. Premium users have access to a growing library of themes, which makes it easy to pick the best theme for your specific use case.

MailMunch Review Opt-In Themes

Each theme has been designed to optimize conversion rates, but you can also customize each theme by selecting the text, colors, and fields you want to collect in the form. This ensures you can create a seamless user experience by aligning opt-in forms with your message and branding.

Once you've customized the form to your liking, you can preview what the form will look like on your site.

MailMunch Review Opt-In Form Customization

Once you've customized the form to your liking, you can specify on what pages (and where on each page) the form will show up. You can do this either by specifying the URL's where you want the opt-in form, or by copy/pasting some HTML code (which MailMunch provides) onto each page that you want the form.

Finally, you can specify what happens after a user successfully fills out the form. For example, you can take the user to another screen which says "Thank you for subscribing". You can also have an email automatically sent to the user, which is helpful for sending them further information, or coupon codes to incentivize them to become a paying customer. In addition, you can also have an email sent to you to notify you that a user has successfully completed the form.

Customized Targeting

A beneficial feature of MailMunch is the advanced page-level targeting. Usually reserved for paid members, MailMunch has enabled this feature for all plans. Page-level targeting allows users to show opt-in forms on specific pages, categories, or posts by selecting rules around your form.

As an example, if you have a blog post about the benefits of smoothies, in order to promote your new smoothie bar, you may want to create a targeted form that offers a discounted smoothie for readers of that particular blog post. This allows you to create highly targeted email lists throughout your website.

MailMunch Review Form Display Rules

Landing Pages

MailMunch enables you to quickly create customized landing pages for your website. Businesses can utilize paid ads or social networks to drive traffic to these landing pages to capture leads.

MailMunch Review Landing Page Builder

Like other MailMunch forms, landing pages are quick and easy to create with a drag- and-drop builder. Each page is fully customizable, and businesses can add their own text, logo, and images to design the page. There are only two templates available in the free version, although if you have the time, these can be customized to your exact specifications. Premium members have access to a wider range of pre-built templates.

MailMunch Integrations

Managing your contact lists is much easier with dedicated email marketing software. MailMunch offers integration options for all the leading email marketing services such as MailChimp and Constant Contact. As a result of MailMunch integrating with these other marketing services, when a user fills out a form, their address will automatically be added to your mailing lists.


MailMunch keeps tracks of various performance metrics of your opt-in forms and autoresponder emails. The system is able to organize these metrics in easy-to-digest reports which can help you make data-driven decisions about your website and lead generation strategy

MailMunch Review Reports

You can use MailMunch to A/B test different forms, and analyze the results using the built-in reports. This can help you analyze designs, headlines, and content to find the right combination that optimizes your conversion rate. Tracking pixels can also be integrated into the forms to send conversion and impression data to Facebook, Google Analytics, and other services, which provides another way to analyze the performance of your forms.

Detailed subscription analytics can be shown through a dashboard on MailMunch, but this data is only available for premium members. Reports are displayed as graphs over time allowing you to visualize performance and make informed decisions.

MailMunch vs MailChimp

MailMunch and MailChimp both serve different purposes, but given that they integrate together, they work seamlessly together and are a popular pairing for businesses who want to ramp up their marketing capabilities.

Whereas MailMunch helps businesses embed opt-in forms on their website to capture leads, MailChimp helps businesses reach out to these leads with newsletters and marketing campaigns. Both tools are powerful for any marketer interested in capturing new leads, and engaging with them.

Is MailMunch Right for You?

MailMunch is a powerful and easy-to-use lead generation solution that helps businesses of all sizes capture emails and grow their list. The software is extremely user-friendly and intuitive, allowing users with no technical experience to create professional opt-in forms and landing pages.

The software is perfect for small businesses and bloggers who are looking to convert more subscribers to their mailing lists. Since MailMunch offers a free tier, it's also suitable for those who are on a tight budget. Compared to other lead generation companies, MailMunch provides a massive range of free functionality including an unlimited number of forms and advanced page-level targeting. The only drawback is that the free version is limited to one website and only two templates for each opt-in form. However, the premium version is still affordable for small businesses, costing roughly $20/month.

If you're looking for an affordable, easy way to embed opt-in forms on your site, and grow your subscriber base, then MailMunch is the top option on the market.