What is Integromat?
Integromat is an advanced integration software that enables businesses to automate manual processes. Like other integration software tools, Integromat allows for a no-code synchronization of individual tools to automate the processes that occur across them. However, Integromat is more sophisticated than other integration tools, as it allows for the parsing of data, data filtering, and error handling.
As an example of what integration software can do, individuals can connect Calendly with Slack to send a Slack message when a Calendly meeting has been created.
With more than 650 applications, Integromat offers more integrations than both Automate.io and Integrately. It does not, however, come close to Zapier's library of 3,000 applications.
Table of Contents
- What is Integromat?
- Integromat Review Summary
- Integromat Pricing & Cost
- How Does Integromat Work?
- Integromat Key Features
- Integromat Customer Support
- Integromat vs. Competitors
- Is Integromat Right For You?
Integromat Review Summary
Integromat is a sophisticated integration software company that was founded in 2012 by Michal Toman, Ondřej Gazda, and Patrik Šimek. The company is currently headquartered in Prague, Czech Republic. In late 2020, Integromat was acquired by Celonis, a massive Execution Management System company.
Integromat’s purpose is to connect different applications and software tools in order to move data between apps, automate tasks between apps, and automate entire workflows. There are more than 650 applications that Integromat currently works with, including some of the biggest applications for small businesses like QuickBooks Online, Slack, Twitter, Gmail, Mailchimp, and more.
Integromat is one of the more advanced integration tools for small businesses. Because it is more sophisticated and can perform data manipulations, it’s correspondingly a bit more difficult to use.
We recommend Integromat if you need to parse data and wish to create complicated if-then automation scenarios across your software applications.
Integromat Pricing & Cost
Integromat pricing begins at $9 per month and can cost as much as $229 per month. There is a free plan that customers can use if they have fewer automations they need to complete.
Compared with other automation tools, Integromat is priced fairly. It’s just a shade more expensive than Integrately and Automate.io, but with hundreds of additional applications. Integromat is much cheaper than Zapier.
Specific pricing details and features are shown in the table below.
|Basic Plan||$9 per month|
|Standard Plan||$29 per month|
|Business Plan||$99 per month|
|Platinum Plan||$299 per month|
|Custom Plan||Custom Pricing|
How Does Integromat Work?
Integration software tools work by creating automated workflows between one or more applications. When this happens, data transfers between the applications. Integromat is a unique software in that it can parse data between these transfers, create if-then error pathways, and more.
To describe how Integromat works, we’ll use the example of connecting your Calendly account and your Slack account. Here are the terms that Integromat uses that you should understand:
- Scenarios are the automated workflows that you’ll create in Integromat
- Operations are both the triggers and the tasks that occur during Scenarios
- Minimum Intervals are the shortest times between two Scenarios
Integromat works by automating one-way workflows. These workflows automate tasks that you would have to manually complete otherwise. Each fully automated workflow is called a “Scenario.”
Each Scenario has a trigger, which is the event that starts the workflow. Each trigger counts as an Operation, and each task that results from the Scenario is also an Operation.
An Example of a Scenario: Connecting Calendly and Slack
Let’s say you want to connect Calendly and Slack so that Slack messages are automatically sent to teammates when an event is created in their Calendly account.
In this example, the Scenario would be the fully automated workflow that connects the two applications and automates the messages. The Scenario is triggered either when an event is created in Calendly or automates on intervals if you’ve chosen to run the Scenario at predetermined intervals.
Each Slack message that gets sent counts as one Operation, and each time the trigger occurs—in this case, a new event in Calendly—that counts as an Operation as well. Each plan in Integromat has Operation limits, so pay attention to how many you are using.
Integromat Key Features
We’ll walk through Integromat’s key features, the included applications, and discuss how to create automated scenarios. We’ll briefly compare and contrast Integromat with its top competitors and discuss where the tool shines or falls short. Throughout the review, we’ll include images of the software so you can understand what it’s like to work with the platform.
To learn more about how we research and rate software tools, read about SoftwarePundit’s review methodology.
Applications That Integromat Integrates With
Integromat has more than 650 applications to create connections with. The most important of those are:
Integromat includes integrations with more technical applications like Amazon Lambda and SQL, which Automate.io and Integrately do not offer.
Integromat Vs. Competitors: Application Count
All integration software platforms are not created equal when it comes to their included applications. Here’s a quick breakdown of the number of applications the top Integromat competitors currently have pre-built integrations with.
|Integration Software Vendor||Integrated Applications|
Scenarios are Integromat’s automated workflows. They’re created with a drag-and-drop, step-by-step builder that is fairly easy to use. As you can see below, you will drag two or more applications into the builder and dictate the triggers and actions.
The question mark and clock icons on the right allow you to:
- Add another module
- Run scenarios at certain times
- Create advanced scheduling
Integromat allows you to create both simple and complex workflows. We’ll get into what goes into a simple and complex scenario next.
Simple Vs. Complex Scenarios
Simple scenarios are one-step Scenarios, which automate a basic interaction across two applications. Complex Scenarios, which are fairly unique to Integromat, enable customers to parse data, route Scenarios through different tasks, and create if-then error situations that allow for the Scenario to take many different forms.
A complex Scenario, shown below, goes far beyond a simple connection across two applications. With complex Scenarios, you can add countless applications, route the Scenario through different paths, parse or withdraw data between steps, and more.
Error handlers are fairly unique to Integromat. In other integration tools, a workflow would just stop in the event of an error. With Integromat, you can create custom logic rules and filters that will work past errors that happen in the workflow.
Just like all other integration platforms, Integromat has a library of pre-built Scenarios that have been created and used by other customers. This makes it easy to install Scenarios in one or two clicks.
You’ll also be able to edit these Scenarios as you like once the template is in place.
Integromat Customer Support
Integromat’s level of customer service varies depending on your plan, with more expensive plans receiving more personalized support. All customers, regardless of their plan, have access to a document library, Knowledge Base, and YouTube videos.
Customers can submit a support ticket in case they need technical assistance.
|Customer Support Channels||Knowledge Base, Support Tickets|
|Other Support Resources||Document Library, How-To Videos, FaceBook Group, YouTube|
|Application Status Page||Yes|
Integromat Alternatives & Competitors
Integromat is similar to other integration software tools like:
There are also a few other software tools, like MuleSoft, that are ideal for enterprise businesses.
For one-to-one comparisons between integration tools, check out our comparison articles here:
Is Integromat Right For You?
If you spend a significant amount of time each day completing manual tasks between different software applications, Integromat is a data-focused software platform that will save you time. The platform, more so than other integration tools, allows for error handling, data parsing, and data extraction between steps in the workflow.
Because Integromat is more advanced and has significantly more integrations than competitors Automate.io and Integrately, we recommend it for most businesses over those two.
If you don’t need an advanced integration tool and have the budget for the market leader, then we recommend Zapier.
If you are interested in trying Integromat, check out their website.