What is Textedly?
Textedly is an SMS marketing platform that helps a diverse range of small businesses execute successful SMS marketing campaigns. Textedly is best for small businesses looking for a tool for text blasts and internal communication. Although campaigns and segmentations are suitable for beginners, they are not strong enough to satisfy the needs of advanced marketers.
Table of Contents
- What is Textedly?
- Textedly Review Summary
- Textedly Pricing & Cost
- Textedly Features
- Textedly Integrations
- Textedly Customer Service
- Textedly Alternatives & Competitors
- Is Textedly Right For You?
Textedly Review Summary
Textedly was founded by Alessia Jordan in 2015. Today, the company serves a variety of businesses from its offices in Nashville and Los Angeles.
Textedly’s features are similar to most SMS marketing tools. Its standout feature is its two-way messaging. Campaign creation and customer list building options, however, are limited in comparison to alternatives.
Textedly’s pricing starts at $24 per month. Textedly is one of the more affordable SMS marketing solutions on the market today.
Overall, Textedly is an affordable SMS marketing tool ideal for businesses looking to leverage text marketing for internal communications and text blasts.
Textedly Pricing & Cost
Textedly pricing starts at $24 per month. Plans are based on messages sent per month and keywords.
Let’s discuss the major features that Textedly offers and how they can help your SMS marketing and business goals. Product screenshots are included to add context and demonstrate the user interface.
Subscriber List Building
You can build your subscriber list in Textedly with manual imports and keywords. Alternative tools like SimpleTexting have additional options such as web forms. Textedly’s lack of diverse list building options means your business has less opportunities to capture subscribers and new customers in diverse and engaging ways.
Subscribers can be manually imported through .csv files only. Note that if you sign up to Textedly with a free email account such as Gmail or Yahoo, you must seek approval to have the upload contacts feature.
Keywords are phrases that customers text to become subscribers. They are one of the primary ways to build your SMS contact list. Textedly’s keyword creation is easy to set up. However, the biggest disadvantage is that custom fields are only available for names and must be purchased.
Editing your keyword response is similar to other SMS marketing solutions. You have standard options such as adding photos for mms messages and shortening links. Note that if you want to leverage custom fields for personalized messages, the only custom field available to you is a subscriber’s first name. Additionally, a one time charge of $28 dollars is required to unlock the feature.
Segmentation in Textedly is not as robust as alternatives. This is primarily due to the fact that there are not enough segment conditions and you cannot create new lists. Instead, Textedly gives you the option to export your segmented list as a .csv file. This workflow is not ideal for businesses looking to target their subscribers for highly personalized messages.
As you can see above, your subscriber list comes with a number of segment dimensions to filter through customers.
- Area code
- Date entered
- Subscriber status
- With name
- Zip code
- Sort by
- Sort order
Once you’ve selected your segments, you have two options. You can either send a direct message to the selected subscribers, or export them as a .csv file.
Message creation in Textedly is basic. The primary limitation is that custom fields only store a subscriber’s first name and must be purchased. The biggest strength is that you can send messages up to 455 characters, which is very rare for any SMS marketing platform. Ultimately, message creation is better designed for text blasts rather than personalized, high quality messages.
Textedly does not come with prebuilt templates, but you have the option to create them yourself. You can also shorten URLs for further analytics. Note that preview messages are not complementary.
Campaign building is basic in Textedly. Your primary campaign type is custom campaigns. Drip campaigns are available, but must be purchased for a one time fee of $135. This means that your business will have more success leveraging campaigns for internal communications or mass text blasts.
Textedly supports messaging in the U.S. and Canada. Messages are sent via shortcodes, textable virtual numbers, or text-enabled landlines.
Building a custom campaign in Textedly is similar to many other SMS marketing tools. You can choose your keyword list and external media for MMS messages.
Creating a custom campaign in Textedly is simple. Scheduling options are also standard. Note that there is no option to stop a text from being sent to subscribers who’ve already messaged within a certain time frame. This is an additional layer of precaution your business needs to consider to prevent spam.
Textedly’s inbox for two-way conversations is user-friendly. Relevant data is available such as subscriber opt-in sources. This enables your business to easily facilitate one-on-one engagement with customers.
The inbox allows you to see your entire chat history with any given subscriber. This offers your company additional context for further personalized messages. You can also access the subscriber’s full profile to make any necessary edits or unsubscribe them.
Automations are actions triggered by specific events that streamline your SMS marketing workflow. The most common use cases of automations in SMS marketing include automated messages, customers being categorized into different lists, and more. In Textedly, automations are primarily found in keyword autoresponders. Although drip campaigns and auto replies are available, they must both be purchased separately.
Keyword autoresponders in Textedly are messages sent to customers immediately after they opt-in through a keyword. Editing keyword autoresponders in Textedly is similar to other SMS marketing tools.
After you’ve created your keyword autoresponder, there are no additional messaging or scheduling options available. Textedly does, however, send a double opt-in confirmation message if a subscriber who has already subscribed texts your keyword again.
Analytics in Textedly are rather simple. This is primarily due to the fact that drill down opportunities are limited. Most reports are about message delivery and subscriber rates. If ecommerce-specific statistics like ROI and revenue are important to your business, alternatives like Postscript or SMSBump might be better for you.
The analytics dashboard is simple. You have individual reports about subscribers for your keywords.
As you can see above, you have a number of quantitative reports. These include campaigns created, messages delivered, new subscribers, and unsubscribes.
You also have the option to see reports for your individual keyword campaigns. Ultimately, you only have access to delivery rates and unsubscribe rates. Note that no report in Textedly can be exported.
A majority of Textedly’s integrations are handled through Zapier. Here are some of the most popular integrations available:
- Constant Contact
Textedly Customer Service
Textedly’s customer support team is decent. The primary issue we experienced was inconsistency in response times. They are reachable through live chat, email, and phone. Hours are Monday through Friday, 8am to 5pm CST.
Textedly’s secondary material mainly consists of guides geared towards SMS best practices. Their blog features a complete guide to SMS compliance, alongside industry news and updates.
|Customer Support Channels||Live chat, email, phone|
|Other Support Resources||Free SMS marketing guides, blog posts|
|Application Status Page||No|
Textedly Alternatives & Competitors
Textedly competes with a number of SMS marketing tools that either support all businesses or hone in on specific industries like ecommerce. The product is most comparable with SimpleTexting.
Learn more about how Textedly stacks up against its top individual competitors:
Is Textedly Right For You?
Textedly is an affordable SMS marketing solution currently used by a diverse range of businesses. Textedly offers common SMS marketing software features such as customer list building, segmentation, and campaigns. These features are not as exhaustive as alternatives like SimpleTexting. As a result, Textedly is ideal for small businesses looking to send text blasts or facilitate internal communication.
Textedly is also one of the more affordable SMS marketing solutions. So if a more basic application meets your needs, you can also save anywhere from 6% to 50% per month depending on how many messages you send per month.
If you're interested, you can try Textedly today.